Waves, anchored to the date
Magazines get the pitch weeks out, blogs and radio when their window opens, playlists just before release, and on release day every outlet not yet contacted. Each wave can lead with its own story angle.
Posts on the morning they are due
Arm the release and each rung of the runway renders its clip, writes its caption and queues it to your platforms on the day. A rung missed while the app was off is shown as overdue rather than posted late, because a stale countdown helps nobody.
Paced, not dumped
Pitches are composed only as fast as they go out, a queue of them waiting at a time, so a campaign never writes two hundred emails in an hour. Follow-ups go out at the interval you set.
Compared with the competition
Later posts what you upload, when you tell it to. A spreadsheet holds the rest of the plan until you stop looking at it. Neither knows the release date, the song or the outlets.
| Later | A spreadsheet | Get Heard | |
|---|---|---|---|
| The plan | A calendar of posts you fill by hand. | The one you rebuild every release. | A runway laid out from the release date, with waves and rungs you can edit. |
| The pitches | Not a thing a scheduler does. | A column called "sent?" | Composed in waves, queued for your approval, sent at your pace, followed up on time. |
| The posts | Posted on time, if you made and uploaded them. | Made and posted by hand on the day, if you remember. | Rendered from the song, captioned and posted on the morning they are due. |
Works with Outlet outreach
It finds the blogs, playlists and creators who cover music like yours, writes each pitch in your voice, and sends it from your own email.
One hub, one subscription, and your week back
Three steps, once per release. After that it runs on its own.
Set up the release
Drop in the song and the cover. The pages, the clips and the kits are built from them.
Connect your accounts
Your socials, your mailbox and your domain, once. They stay connected for every release after this one.
Start the campaign
Pick the outlets and arm the runway. It renders, posts, pitches and mails on the days it should.
Common questions
Can I change the plan?
Yes. Every wave and every rung is editable: move it, skip it, change its angle or its clip. The runway is a suggestion built from the date, not a fixed sequence.
What if I am away when something is due?
Pitches wait for your approval unless you switched on drip sending, and a pitch wave missed while the app was closed goes out when it is next open. Posts on an armed release go out on their day; one missed while the app was off is marked overdue rather than posted stale.