The winner, not a guess
The app already counts every post's views and plays. When one clearly leads, it is the one to boost, and the ad is built from that post rather than from scratch.
Aimed by taste
Age, countries and the interests of listeners of similar artists, with the audience estimate shown before you agree. The targeting is a starting point you can change, not a black box.
Spend you can see
A daily budget, a bar that shows what has been spent, and the results next to the organic numbers for the same song. Pause or stop from the same card.
Compared with the competition
Meta's Ads Manager can do anything, which is exactly the problem, and the Boost button under a post is the most expensive button on Instagram. Neither knows which of your posts is actually working.
| Meta Ads Manager | The Boost button | Get Heard | |
|---|---|---|---|
| What to boost | Whatever you build a campaign for, from scratch, in a tool built for agencies. | Whatever post you happen to be looking at. | The post the numbers say is winning, suggested to you. |
| Who sees it | Audiences you build yourself, if you know how. | Instagram's guess. | Listeners of similar artists, with the audience size shown before you confirm. |
| The results | In Ads Manager, apart from everything else. | Reach and likes, in the app, and not much else. | On the release's Insights page, beside the organic plays and the pitches. |
Works with One set of numbers
Every platform, every page and every pitch in one set of numbers, so you read what the release did instead of what four apps did.
One hub, one subscription, and your week back
Three steps, once per release. After that it runs on its own.
Set up the release
Drop in the song and the cover. The pages, the clips and the kits are built from them.
Connect your accounts
Your socials, your mailbox and your domain, once. They stay connected for every release after this one.
Start the campaign
Pick the outlets and arm the runway. It renders, posts, pitches and mails on the days it should.
Common questions
Does it spend money without asking?
No. Every campaign shows its daily budget, its length and its audience estimate, and nothing runs until you confirm it. You can pause it at any time.
Which ad platforms are supported?
Meta, meaning Instagram and Facebook, through your own ad account. The spend is billed by Meta to you, not by Get Heard.